It is crucial to consider your brand awareness as part of your customer acquisition. Brand awareness focuses more on establishing a deep connection between your company and your customer. To achieve brand awareness, you need to first use brand recognition. Brand Recognition refers to how quickly and easily your target audience can recognize your brand. Your customer must be able to recall your name, logo, signature colors or voice with ease. Brand recognition highlights your company’s uniqueness.
To learn more check out our blog, Five Powerful Tactics to Help You Build Greater Brand Recognition.
