Success doesn’t come without challenges. And Fernando’s story is a testament to how perseverance and determination can lead to transformative opportunities. Growing up in East LA as a first-generation American, with parents who immigrated from Mexico. Fernando learned the value of hard work early on. That foundation, combined with his willingness to step out of his comfort zone, has fueled his journey to success in direct sales.
Fernando’s background was diverse—he worked in fitness, and therapeutic exercise, and even helped launch a plumbing business. But when the pandemic hit, his plans to pursue medical school were put on hold. Searching for something new, Fernando embraced a bold change: relocating to Houston to explore an opportunity in the direct sales industry. Despite initial uncertainty, he dove in with full commitment, packing his bags and leaving behind the familiarity of California to start fresh.
A Journey Fueled by Resilience and Mentorship
Fernando’s career in direct sales began with door-to-door sales, where rejection was frequent. Instead of taking rejection personally, Fernando reframed it as a step closer to his goals. “Rejection is nothing personal,” he explains, emphasizing that persistence and optimism are key to overcoming challenges.
The support of mentors and the chance to witness others achieve their goals inspired Fernando to give his all. Seeing his mentor succeed and build a better life for her family ignited his drive to follow in her footsteps. This sense of community and shared growth made Fernando fully committed to the industry and eventually motivated him to establish his own sales business.
A New Perspective on Sales
Fernando admits he once held misconceptions about salespeople, imagining them as pushy and overly aggressive. However, through his own experiences, he discovered that the most successful salespeople focus on building genuine connections with customers.
A Dream to Give Back
Inspired by his parents’ sacrifices and hard work, Fernando’s ultimate goal is to help them retire early and achieve their dreams. His story reminds us that hard work, coupled with a willingness to learn and adapt, can transform lives.
About Smart Circle:
Smart Circle is a leader in direct sales and face-to-face marketing. As an outsourced sales broker, Smart Circle provides customized sales solutions and access to a nationwide network of independently owned and operated sales companies. Resulting in client products and services reaching consumers directly where they live, work, and shop, and creating opportunities for growth for everyone within our circle. For more success stories like Fernando’s, visit SmartCircleVideo.com
