Joe’s entrepreneurial journey is a testament to the power of resilience in business. Starting his business in 2007, Joe’s path was not without its challenges, but his determination and strong foundation in family values helped him navigate those obstacles and build a thriving enterprise.
“Most people work to get revenue, they work to make money, right? And that’s totally fine. But I really wanted to make sure I could learn how to trade my skill set for money, so I don’t have to work forever.” Joe’s focus on building something sustainable rather than simply chasing profits has been a cornerstone of his success. By prioritizing the long-term value of his business, he was able to eventually step away from the day-to-day grind and focus on growing his company further.
In the early years, Joe was working in the field by himself, learning the ropes and honing his skills. “I went in the field the first five years by myself, learned the field, got good at the field, generated the money myself so that way I can buy myself time,” he reflects.
The importance of surrounding himself with the right people cannot be overstated. Joe has always emphasized the value of good leadership, drawing inspiration from Lou Holtz’s words. “I’m a good coach when I have good people, and I’m a great coach when I have great people.” This philosophy has guided his decision to surround himself with individuals who challenge him and push him to be better. “I have great people around me, I have Naomi that’s around me that helps me become better doesn’t always tell me what I want to hear, but tells me what I need to hear,” Joe shares. For him, it’s not just about finding yes-men, but building a team that offers different perspectives and insights.
Family has played a crucial role in Joe’s business journey, providing both support and motivation. “My wife is my biggest supporter, she’s my biggest cheerleader, she’s also my biggest coach,” Joe says. Her unwavering belief in him has been a constant source of strength, enabling him to push through difficult times. Joe also learned valuable lessons in patience and perspective through his relationship with his children. A pivotal moment occurred when he recognized the need to approach parenting with the same resilience he applied to his own business. “I realized like, I can’t parent this way. Let me try to do what I do at work, relate to somebody, find out why they did it, and then give them a different alternative,” he reflects. This shift in approach not only strengthened his bond with his children but also taught him the importance of resilience in personal growth.
Joe’s philosophy extends beyond his family and into his business decisions. His advice? “If you have a good idea, go test it out, see if it works.” He encourages others to jump on opportunities, take action, learn from experience, and refine their approach as they go. This willingness to dive in and adapt has been key to his success.
Reflecting on his journey, Joe acknowledges the value of perseverance. “The best advice I ever got was very simple: don’t give up, don’t quit. It sounded so simple at the time, but what they really mean it, if you keep going, something will finally start to break,” he shares. His story is one of constant evolution, learning from both successes and failures, and using resilience to overcome challenges.
Joe’s journey underscores the vital role of resilience in business. The importance of having a strong support system, and the power of family in shaping one’s success. To learn more about Joe’s story and his approach to business, watch the full video.
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